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Royal Mail Launches B2b Data SURE™ Solution To Help Businesses Increase Sales - April 3, 2009
[Press Release.]Royal Mail has today launched a new comprehensive data solution to help businesses deliver more relevant and targeted marketing communications and increase sales.

The new Data SURE™ solution allows businesses to upgrade and enhance their B2B customer databases in one complete process, enabling them to better focus resources on winning business from existing customers and identifying new, like-for-like prospects.

Data SURE™ utilises several data products including a number from within Royal Mail’s existing data portfolio, such as the Business Changes File and Postal Address File, as well as information from other leading B2B data companies. This unique combination improves and enhances a customer database to maximum effect quickly and cost effectively - customers pay a single fixed fee linked to the size of their database to cover a thorough initial audit, all processing, data enhancements, market profiles and new ‘best fit’ records.